Brewing Success: Unveiling
The Miners Franchise Program

Have you ever dreamt of opening up your own coffee shop? Or are you an aspiring entrepreneur just looking for your niche? Let's have a look closer to The Miners. In just four years, this coffee shop chain has grown from a single coffee shop in Prague to an impressive chain of eight across the Czech Republic and Spain, with two more on the way. With such success in a short period of time, The Miners have chosen to focus on several key factors that have made their brand the one to watch.

First and foremost, great coffee. They source the highest quality coffee beans from growers worldwide and then roast them in-house to perfection. The Miners then serves their specialty coffee in beautifully designed cafes that draw people in. Once in the door, people stay for their unique menu of seasonal drinks, tasty snacks, as well as a wide selection of coffee products and merchandise to peak people’s interest and appetites. With stellar coffee and sleek, minimal design, the cafe becomes the perfect backdrop for a productive afternoon of meetings or a muse for the budding artist. The Miners goes beyond coffee, creating a hub that embodies the energy of any city it calls home. And as this energy continues to surge, The Miners will need help directing it.

With aspirations of becoming Europe's largest coffee chain, The Miners invites potential franchisees to join them in realizing their ambitious goals. Armed with a tried and tested business model, coffee aficionados can establish their own The Miners coffee shop with a franchising fee of 20,000 Euros. This fee includes the unwavering support from The Miners throughout the entire process.

Choosing to partner with The Miners means gaining access to a wealth of support and resources. This includes an extensive library of invaluable materials, including manuals and training resources, along with guidance on scouting locations, evaluation, and lease agreements. They assist in creating an inviting and functional space, offering recommendations for interior design, furniture, and equipment. Once you pick the perfect location, The Miners will help promote it through proven brand strategies and guidelines, street advertisements, and other marketing efforts.

As you prepare to open your coffee shop, franchisees receive an initial stock-up, discounted coffee equipment, and a week of intensive team training before the big day. But The Miners' support extends well beyond the opening. They also help you establish an online presence, create advertising campaigns, and leverage their existing client base and social media channels for promotion. Ongoing performance tracking and monthly calls with the CEO or head office team ensure continuous support and guidance for franchise success.

With this kind of support and a host of other benefits, franchisees can feel excited yet comfortable investing in The Miners brand, but what exactly does it take? The investment needed to open The Miners coffee shop varies based on factors like location size, format, equipment needs, and condition. However, there's room for flexibility. For an investment about €150,000 you can open a small coffee shop that generates a monthly revenue of around €30,000 to €40,000 with a payback period of 2 to 3 years. For those who want to go big, you can choose to invest up to 400,000 euros for a monthly revenue of €60–80K.

The Miners is committed to supporting individuals every step of the way, ensuring they have all the necessary information to make an informed decision that suits their budget and preferences. ​​The company also acknowledges the substantial financial investment necessary to kickstart a business. So if you've got your heart set on becoming a The Miners franchisee but find yourself short on funds, not all hope is lost, as The Miners offers a unique opportunity called an Investment Marathon.

Through an Investment Marathon, The Miners not only helps potential franchisees connect with interested investors but also to develop a compelling business plan and pitch. They provide a convenient calculator that allows interested parties to estimate construction costs, track key performance indicators, and project potential profit and loss for their coffee shop endeavour. This information will help you better navigate the investment scene and get the support you need to set up shop.

Choosing to become a The Miners franchisee offers a promising path to entrepreneurship and owning something of your own. While launching any business involves inherent risks, opting for a franchise significantly reduces those uncertainties. The Miners, with their wealth of experience and abundant resources, have already navigated the challenges of starting up and learned from their mistakes. Now, aspiring franchisees can benefit from this invaluable experience and expertise. Your dream of owning an incredible specialty coffee shop is well within reach, and with the right guidance and support, it can become a reality.

If the varied and vast world of specialty coffee has piqued your interest, stay tuned for our upcoming article where we’ll provide more information on The Miners' franchising financial model analysis and success stories.

In the meantime, check out the The Miners Insider website, Telegram channel or Instagram for an in-depth look into the industry. Or if you’re already gunning for a new challenge, head on over to The Miners Insider webpage and fill out the contact form at the bottom to become the next franchisee of The Miners.