New take on freedom.
We don’t follow routines — we create them.
We choose where to work, where to meet, where to feel alive.
That’s freedom. And it’s exactly why we started The Miners.
  • 34
    coffee shops currently operates in 11 countries
  • 70
    franchisee partners signed in 12 countries
  • 12 month
    on average to open your coffee shop
  • € 34.835
    average revenue per coffee shop, APR'25
Meet Egor & Olda
Since launching in 2019, we've established Prague's most remarkable specialty coffee chain. As of 2025, The Miners operates 31 coffee shops across Czechia, Spain, Poland, Austria, Netherlands, Bratislava and Germany.

We're continuing our exciting growth with 20 new locations opening throughout 2025. Soon, you'll be able to visit The Miners in Hungary, Malta, Portugal, Poland, and more.

As we aim to become Europe's leading specialty coffee brand, we invite passionate partners to join us on this journey.

Not average coffee shop chain.

We reject “average” in all forms: taste, service, design, attitude. The only average we tolerate is the bill. Because, yes, being financially smart is cool. Everything else? We’re here to break the mold, not fit into it.
The Miners is a mix of amazing spaces, great people and exceptional coffee.

Simply as that.

The Manifesto
We exist to be awesome.
Not “good.” Not “fine.” Definitely not “meh.” We’re here to provoke one reaction: “Damn, that’s awesome.” If that’s not what you’re feeling, maybe you're just not wired for greatness. And that’s okay. For you. Not for us.
  • 34 500
    loyalty cards
  • 32 300
    instagram followers
  • 1.1M+
    bills in 2025
The Brand
  • Own specialty coffee
    We source the highest quality coffee beans from the best growers around the world and roast them in-house to perfection.
  • Recognisable brand
    Our young and attractive brand is perfect for the urban professional on-the-go, with a distinctive logo and stylish shops that catch your eye.
  • Perfectly crafted menu
    Our menu is a work of barista art, with classic and seasonal drinks constantly updated to keep you coming back for more.
  • Wide product range
    We offer more than just coffee — from drips and bins to capsules and canned drinks, plus carefully curated merchandise.
  • Young urban community
    We're all about bringing together a community of young, creative urbanites who share our passion for great coffee, with our shops as the perfect place to work, study, or hang out.
  • Incredible atmosphere
    Our thoughtfully designed spaces provide the perfect backdrop for productivity and creativity, whether it's a big project or just a few hours of relaxation.
That's not a hobby.
5 of 10 coffee shops will fail in the first 2 years.

Because they took it as a hobby.

We build it as a business. Fun, but business.

Great coffee, simply.
So, what the hell is specialty coffee?
It’s not what you had at the gas station.
It’s not what your office machine spits out.
It’s not what your parents brewed in 1997.
It scores 80+ on the official coffee nerd scale (yeah, that’s a thing).

It’s traceable to actual farms, not “somewhere in South America.”

It’s clean, complex, and full of flavor — berries, florals, cocoa, citrus — all naturally in the bean. No syrups needed.

Specialty coffee is a |
It'a an experience.
This isn’t just a trend. It’s a full-on movement. And The Miners is built for it.
What’s driving the rise of specialty coffee
  • Conscious consumption & demand for quality
    People are moving from quantity to quality. They want transparency, traceability, real flavor, and ethical sourcing — and specialty coffee delivers all of that.
  • Youth culture & lifestyle shifts
    Millennials and Gen Z are turning cafés into second homes — for work, connection, and identity. They don’t just drink coffee; they live the brand that reflects their values.
  • Fatigue with mass-market mediocrity
    Generic chains, bland coffee, fake smiles — consumers are over it. They’re looking for authenticity, craft, and spaces that feel human, not manufactured.
Specialty coffee is coffee with standards.
Grown on purpose. Roasted with intent. Brewed with skill. And tasted with awe.
  • 6000+
    kg /month roasted
  • 12
    countries we ship coffee from
  • 1500+
    packages/month delivered
We source top-tier beans from badass growers and green beans sourcers who know their craft. No fluff — just real relationships and real quality.

Everything’s roasted in-house at our Prague roastery, where we drop fresh origins and bold flavor combos on the regular.
Meet Jim
Head Roaster

Jim’s been a rockstar member of The Miners since the very beginning, helping us build our awesome roastery. Before he joined us, Jim spent three months in Mexico grading coffee beans.

He’s also been a judge at two big coffee competitions: the Barista of the Year sensory competition in the Czech Republic since 2018 and the Brewers.
Our products
Espresso
roast beans
Filter
roast beans
Drip
bags
Compostable
capsules
Ready
to drink
A specialty coffee shop isn’t just about the coffee.
It’s walking in and thinking, “Hell yes, this feels right.”
It’s the space.
The product.
The vibe.
Not just a franchise. A movement you join.
For doers, builders, and believers — our franchise model is made for those who don’t do average.
  • 24
    franchised and corporate coffee shops
  • 56
    franchisee partners already joined us
  • 11
    countries
We build a gang of founders who think big, move fast, and play long-term. Same mindset. Same fire. Different cities.
  • Like-minded partners
    No randoms. We team up with people who share the hustle, the vision, and the hunger to build something real.
  • Collective growth > solo game
    Every new shop makes the whole brand stronger. Wins are shared, lessons are passed down, and no one builds alone.
  • Support that actually supports
    From training to launch to scaling — you’re never left guessing. We’re in the trenches with you, not just sending PDFs.
  • Freedom to build your lifestyle
    Run your shop your way — with the backing of a bold brand. Whether it’s your first project or your tenth, we help you build your version of “I made it.”
  • Real relationships, not transactions
    We care who we work with. Our partners become friends, collaborators, and sometimes co-conspirators. That’s how movements grow.

  • No ego, just impact
    Titles don’t matter. Results do. We respect builders who show up, do the work, and raise the bar — city by city.
We give you the tools. You run the game.
  • Battle-tested playbook
    All our manuals, systems, and shortcuts — ready for you from day one.
  • Prime location
    We help you scout spots that actually work for business, not just look good on paper.
  • Smarter lease terms
    Our team reviews your lease and helps you get the best deal possible.
  • Signature design
    From layout to vibe — we deliver the full design project to make your coffee shop pop.
  • Build-out guidance
    Avoid rookie mistakes — we guide you through the full construction and takeover process.
  • Equipment list
    Everything you need (and nothing you don’t), with direct supplier links.
  • A-player hiring
    Who to hire, how to train, what to pay — we help you build a killer team.
  • Barista training, on-site
    One week of practical, in-shop training to launch your team with confidence.
  • Grand Opening
    We’re on-site with you for launch week — sleeves rolled up, hands on deck.
  • Weekly performance insights
    We track your numbers and give you direct, useful feedback to keep you growing.
Retire early. Start with one shop.
Open your first shop — start small, learn the game, and prove it works
Scale up — add more locations, grow your revenue, build your local chain
Step back — hire a solid manager, exit daily ops, and enjoy the freedom
Gain freedom, grow your income, and build something real.
This calculator is a simplified tool to help you understand how the business model works. It’s for illustrative purposes only and doesn’t guarantee any specific results or income. Real outcomes depend on your location, management, and execution.
Formats

Mini

Great for high traffic streets, primary to-go format, convenience type

  • 30–70 sq. m.

  • 4.000+ clients /m

  • €150-200K investments

  • €30–40K revenue/m

  • 2.5–3.5 years payback

  • €6–8K EBITDA

Core

Amazing spaces in a wider city center, full of light, destination type

  • 100–200 sq. m.

  • 10.000+ clients /m

  • €200-400K investments

  • €55–80K revenue/m

  • 3–4.5 years payback

  • €10–15K EBITDA

FLAGSHIP

Extra

  • 200+ sq. m.

  • 12.000+ clients /m

  • €400K+ investments

  • €90K revenue/m

  • 5 years payback

  • €20K EBITDA

Choosing the right spot
Up to 40% of coffee shops close within first years — and the wrong space is a big reason why. Foot traffic, visibility, layout, neighborhood — it all matters. That’s why at The Miners, we treat location scouting like a science. Because even the best coffee can’t save a bad address.
Location rules: what works, what doesn’t
  • 6,000+ people passing daily
    High foot traffic is non-negotiable — we go where the energy flows.
  • Low foot traffic
    If people aren’t walking by, they’re not walking in. Quiet streets = quiet sales.
  • Prime street visibility
    Corner spots, wide windows, big signage — your shop should be seen before it’s even found.
  • No visibility
    Hidden entrances, back courtyards, or second-floor spaces kill the vibe. If they can’t see you, you don’t exist.
  • Bright, open, well-designed space
    Natural light, high ceilings, smart layout. The kind of place people want to stay in, not just pass through.
  • Stairs, passages, or complicated access
    If guests have to hunt you down or climb up to get in — it’s already a no. We’re barrier-free, by design.
  • Strong local mix
    Universities, offices, hotels, and locals all within a 300m radius? Perfect. We love a dense, diverse neighborhood.
  • Dead surroundings
    North-facing, low ceilings, awkward layouts — anything that kills the natural vibe or flow is a dealbreaker.
  • Outdoor seating & urban vibe
    Pedestrian streets, vibrant surroundings, a chill outside zone — where people hang out and The Miners stands out.
  • Dark or badly designed spaces
    No offices, no hotels, no students, no locals = no life. We thrive where people live, move, and stay.
Location rules: what works, what doesn’t
  • 6,000+ people passing daily
    High foot traffic is non-negotiable — we go where the energy flows.
  • Prime street visibility
    Corner spots, wide windows, big signage — your shop should be seen before it’s even found.
  • Bright, open, well-designed space
    Natural light, high ceilings, smart layout. The kind of place people want to stay in, not just pass through.
  • Strong local mix
    Universities, offices, hotels, and locals all within a 300m radius? Perfect. We love a dense, diverse neighborhood.
  • Outdoor seating & urban vibe
    Pedestrian streets, vibrant surroundings, a chill outside zone — where people hang out and The Miners stands out.
  • Low foot traffic
    If people aren’t walking by, they’re not walking in. Quiet streets = quiet sales.
  • No visibility
    Hidden entrances, back courtyards, or second-floor spaces kill the vibe. If they can’t see you, you don’t exist.
  • Stairs, passages, or complicated access
    If guests have to hunt you down or climb up to get in — it’s already a no. We’re barrier-free, by design.
  • Dead surroundings
    North-facing, low ceilings, awkward layouts — anything that kills the natural vibe or flow is a dealbreaker.
  • Dark or badly designed spaces
    No offices, no hotels, no students, no locals = no life. We thrive where people live, move, and stay.
Understanding your traffic
Competition analysis
Traffic counts
Traffic mix
Pixels of the perfect coffee shop
  • Heavy foot traffic
    Over 10,000 people passing daily — the more eyes, the more cups sold.
  • Iconic space or building
    A location that turns heads and adds character to the brand.
  • Panoramic windows
    Big glass, big light, big street presence — people see and feel the vibe.
  • Pedestrian street
    No cars, just people — the best kind of traffic.
  • Inviting outdoor seating
    A stylish place to sit, stay, and be seen.
  • Visible signage
    Space to proudly display The Miners name where everyone can spot it.
  • Spacious interior
    40+ seats, 120–250 m² — room to breathe, flow, and grow.
  • Statement bar & lighting
    The bar is the heartbeat — it should wow from first glance.
  • Authentic materials
    Bricks, wood, concrete — real textures, real soul.
  • Concrete floors
    Durable, raw, and effortlessly cool.
  • Food prep ready
    A kitchen or at least 2m of tabletop space for fresh service.
  • Quality neighbors
    Located near strong lifestyle brands with steady pull.
  • Mixed crowd
    Tourists and locals together — consistent energy, day and night.
  • High-density microzone
    Universities, offices, hotels, residences — all within 300m.
  • Espresso machine on entry
    Your best gear, front and center — it sets the tone.
  • High ceilings
    Airy, open, inviting — a space that uplifts.
  • Sunlit space
    South or east-facing with great natural light. No gloom allowed.
  • Barrier-free entry
    No stairs, no hassle. Everyone walks right in.
We create spaces where achievers feel at home — to think, build, connect, and recharge over damn good coffee.
Step by  step
How to join The Miners
Your path to becoming a franchise partner
Discovery meeting
We get to know each other, discuss your goals, pick a city, format, and outline your strategy and budget.
NDA & Head of Terms
We sign a simple, non-binding 4-page doc so we can share the full picture — no fine print, just clarity.
In-person visit
You visit us in Prague or Barcelona to feel the vibe, taste the coffee, and meet the team. Real talk, real espresso.
Franchise Agreement
We walk you through the full contract (yes, all 40+ pages), answer your questions, and lock in your future with us.
Entry fee
Once the agreement is signed, you pay the franchise fee — and officially join The Miners community in your city.
Getting ready to open
Everything that happens between signing the contract and pouring your first flat white
Open your company
You set up your local legal entity (LLC) so you’re ready to rent and operate.
Find the perfect space
We scout together — analyzing traffic, modeling budgets, and reviewing lease terms side by side.
Interior design project
Once the lease is signed, our team designs your dream café — fully covered by your entry fee.
Construction phase
You lead the build-out, we guide and support — no guesswork, no stress.
Equipment ordering
You get access to our supplier deals — up to 40% off coffee gear and essentials.
Licences & permissions
We help you navigate all the legal steps — from hygiene to fire safety to gastro licenses.
Team hiring
Recruiting begins about 6 weeks before opening — we help you build a strong, trained crew.
Stock-up
Once your shop’s ready, it’s time to load in coffee, supplies, and everything else.
Team training on-site
A week before launch, our trainers arrive to prep your team and stay through opening week.
Grand opening
It’s go time — your café opens with a buzz. We support you with marketing, promo, and good energy all around.
What you’ll get as a partner
Support that actually supports. Tools that actually work. And a team that’s in it with you.
  • Weekly calls with your tracker
    You’ll have a dedicated business tracker who meets with you every week to review performance, catch issues early, and keep you focused on the next milestone. Think of them as your personal growth coach.
  • Weekly & monthly PNL reports
    No blind spots here. We provide structured financial reports weekly and monthly, helping you track profitability, understand your numbers, and make smart decisions with confidence.
  • Monthly catch-ups
    Once a month, you’ll check in directly with our HQ team — including the CEO or senior leadership. These aren’t generic calls — we talk real progress, solve problems, and plan what’s next.
  • Marketing support
    You’ll get ongoing help with local marketing — from campaign ideas to ad setup, branded visuals, and strategic promo pushes. We also support your grand opening with €1,000 in ad credit and promo across our channels.
  • Loyalty cards
    We set you up with branded digital loyalty cards and guest engagement tools, so you build long-term customer relationships from day one.
  • Team trainings
    From your opening team training to advanced barista and manager programs, we help your crew grow with you. New hires? Send them to Prague for a 4-day academy. Want to level up your leads? We’ve got a program for that too.
  • Community & event support
    We help you bring life to your space with curated event concepts, collaborations with local creatives, and playbooks for workshops, meetups, and more. Because coffee is just the beginning.
Knowledge base
  • Pre-opening
    We are a leading firm in providing quality and value to our customers. We like what we do.
  • Operations
    Our managers are always ready to answer your questions. You can call us during the weekends and at night.
  • Manuals
    Each member of our team has at least 5 years of legal experience. They use their knowledge to make our clients’ lives better.
Terms & conditions
The best way to improve your professional skills and increase your value
  • € 30 000
    Entry fee up on signing Franchise Agreement
  • 5%
    Royalty fee, counted from net revenue
  • 2%
    Marketing fee, counted from net revenue
  • 10
    years agreement duration
  • €0
    Interior design & initial team training included
  • Up to 40%
    Corporate discounts on equipment

The Miners Coffee
2025