Role snapshot
Be the engine that makes every café discoverable and desirable online. From Google Maps to loyalty push notifications, you’ll own the digital levers that drive footfall, star ratings and first-90-day sales for 20+ stores today — while refining the playbook for another 20 openings next year.

Location
Prague (HQ) preferred – open to other EU hubs with 25–35 % travel across 7 markets (Czech Republic, Spain, Poland, Slovakia, Netherlands, Germany, Malta).

What you’ll do:

1. Digital Location Management

• Claim, verify and maintain 20+ Google Business Profiles, TripAdvisor pages and delivery-app listings
• Keep hours, menus, photos and attributes 100% accurate; upload fresh assets monthly
• Track rating trends and flag issues to Store & Area Managers

2. Opening Playbook Execution

• Duplicate our ClickUp “Opening” template for every new site; own timelines, budgets and task check-offs
• Launch geo-fenced Google Local and Meta ads (teaser → launch → ramp); hit ROAS ≥ 3×
• Coordinate press drops, loyalty push campaigns and opening-day events with the Brand & Content team
• Organize offline events at each coffee shop to attract new customers and foster a local community

3. Paid & Loyalty Campaigns

• Manage a €5–10k monthly paid budget across seven markets; optimize for CPA and visit lift
• Build and test loyalty/app pushes (segments, offers, copy); A/B retention vs. acquisition

4. Local SEO & Analytics

• Track “coffee near me” rank, impressions and competitor share in BrightLocal (or chosen tool)
• Maintain Looker Studio dashboards; present insights to Country GMs and the exec team

5. Process & Optimisation

• Run 30- & 90-day post-mortems for every opening; feed lessons back into the playbook
• Evaluate and implement martech (rank-tracking, ad automation, loyalty tools) as we scale

Must-Haves

• 2–3 yrs digital marketing for multi-location retail/QSR, hospitality or agency equivalent
• Proven track record improving Google Business Profile visibility — show us before/after
• Hands-on with Google Ads (incl. Editor), Meta Ads Manager, GA4/Search Console, BrightLocal (or similar)
• Strong Excel/Sheets skills (pivot tables, VLOOKUP; SQL/BigQuery is a plus)
• Fluent English; working ability to read/edit at least one of: Czech, Polish, Spanish or German (DeepL OK)
• Checklist mentality, analytical, deadline-driven—comfortable telling creatives “good enough”

Nice-to-Haves

• Experience launching stores in more than one EU country
• Familiarity with loyalty/CRM platforms (Braze, Klaviyo, Talon.One, etc.)
• Basic Canva/Figma chops to self-edit last-minute assets
• Google Ads or Meta Blueprint certification